
Google is kicking up quite a wind storm. It is doing it along with some co-investors that would eventually ante up a total of $5 billion to build a 350 mile under-water transmission off the Atlantic coastline to harness the wind there.
Boosting the country's off-shore wind potential is the central issue here. To that end, this project, which would take place over at least 10 years, would have the potential of delivering 6,000 megawatts of wind energy to residents along the East coast while possibly displacing some of the region's fossil-fuel usage. That would increase the venture's attraction despite being more expensive than on-land generation.
"This new American super grid off the Mid-Atlantic coast will unlock an important untapped resource, creating the foundation for a new industry and jobs for thousands of American workers," says Bob Mitchell, chief executive of Trans-Elect that proposed the idea and which has recruited Google, Good Energies and Japanese trading firm Marubeni as investors. Construction could begin in 2013 and be completed by 2021.
One has to also ask why an internet search engine company would be interested in building a complex under-water transmission system. For starters, this is not Google's first foray into the energy sphere or even the wind power component of it. It's already invested nearly $39 million in two wind farms that will generate 170 megawatts of electricity in North Dakota that are owned by NextEra Energy.
Google is a ravenous consumer of electricity and it must find a way to become more efficient and cleaner. By placing its bets on green energy, it is attempting to understand how it works and to help create economies of scale so that it can be cost-effectively generated. It operates hundreds of thousands of servers that use tons of electricity, which are often derived from coal. As the global leader in internet technologies, the web-based giant says that it can do better.

